
Creating a Product Knowledge Hub

Overview
When I joined KARE, product knowledge was scattered across various platforms, creating challenges for both internal teams and customers. Internally, departments struggled to access current feature information and updates. Externally, customers lacked a centralized resource for product guidance, leading to increased support requests and potential user friction.
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To address this dual challenge, I led the development of a comprehensive knowledge management solution: an internal product hub for our teams and a customer-facing knowledge base. The internal hub served as a single source of truth for staff, consolidating release notes, feature documentation, and technical specifications. The customer-facing platform provided intuitive access to user guides, feature walkthroughs, and troubleshooting resources.
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This two-pronged approach transformed how product information was accessed and utilized. Internal teams gained efficient access to accurate, current product knowledge, while customers received empowering self-service resources. The result was a significant reduction in basic support tickets, more efficient customer service, and improved user satisfaction across both internal and external stakeholders.
Process and Approach
1. Research & Discovery
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Conducted competitive analysis of industry-leading knowledge bases
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Evaluated successful documentation patterns and structures
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Identified best practices in knowledge management
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Analyzed user pain points and information needs
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2. Platform Development
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Collaborated with marketing to evaluate technical solutions
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Assessed integration capabilities with existing web services
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Selected and customized knowledge base platform
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Established template structure for consistent documentation
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Created intuitive navigation and search functionality
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Solution
Content Strategy & Development
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Conducted comprehensive product audit
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Filled in critical documentation needs and knowledge gaps
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Prioritized content creation based on user needs and releases
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Knowledge Base Structure
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Structured content hierarchy for intuitive navigation
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Created searchable tagging system
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Developed content review and update processes
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Built feedback mechanisms for continuous improvement
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User Experience Features
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Intuitive search functionality
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Clear categorization of topics
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Easy-to-follow navigation paths
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Mobile-responsive design
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Quick-access guides for common issues
Results & Impact
Quantitative Improvements:
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Reduced support ticket volume for common product questions
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Decreased response time for technical inquiries
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Enhanced feature adoption through better documentation
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Customer Experience Benefits:
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Provided 24/7 access to product information
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Enabled self-service problem resolution
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Reduced friction in product usage
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Improved new feature adoption
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Support Team Empowerment:
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Established single source of truth for product information
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Streamlined solution delivery
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Enhanced technical knowledge
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Improved consistency in support responses
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Reduced time spent searching for information
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Long-term Strategic Value:
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Created scalable knowledge management foundation
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Built sustainable documentation processes
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Improved cross-functional product understanding
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Enhanced ability to roll out new features
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Strengthened customer education capabilities