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Creating a Product Knowledge Hub

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Overview

When I joined KARE, product knowledge was scattered across various platforms, creating challenges for both internal teams and customers. Internally, departments struggled to access current feature information and updates. Externally, customers lacked a centralized resource for product guidance, leading to increased support requests and potential user friction.

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To address this dual challenge, I led the development of a comprehensive knowledge management solution: an internal product hub for our teams and a customer-facing knowledge base. The internal hub served as a single source of truth for staff, consolidating release notes, feature documentation, and technical specifications. The customer-facing platform provided intuitive access to user guides, feature walkthroughs, and troubleshooting resources.

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This two-pronged approach transformed how product information was accessed and utilized. Internal teams gained efficient access to accurate, current product knowledge, while customers received empowering self-service resources. The result was a significant reduction in basic support tickets, more efficient customer service, and improved user satisfaction across both internal and external stakeholders.

Process and Approach

1. Research & Discovery

  • Conducted competitive analysis of industry-leading knowledge bases

  • Evaluated successful documentation patterns and structures

  • Identified best practices in knowledge management

  • Analyzed user pain points and information needs

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2. Platform Development

  • Collaborated with marketing to evaluate technical solutions

  • Assessed integration capabilities with existing web services

  • Selected and customized knowledge base platform

  • Established template structure for consistent documentation

  • Created intuitive navigation and search functionality

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Solution

Content Strategy & Development

  • Conducted comprehensive product audit

  • Filled in critical documentation needs and knowledge gaps

  • Prioritized content creation based on user needs and releases

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Knowledge Base Structure

  • Structured content hierarchy for intuitive navigation

  • Created searchable tagging system

  • Developed content review and update processes

  • Built feedback mechanisms for continuous improvement

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User Experience Features

  • Intuitive search functionality

  • Clear categorization of topics

  • Easy-to-follow navigation paths

  • Mobile-responsive design

  • Quick-access guides for common issues

Results & Impact

Quantitative Improvements:

  • Reduced support ticket volume for common product questions

  • Decreased response time for technical inquiries

  • Enhanced feature adoption through better documentation

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Customer Experience Benefits:

  • Provided 24/7 access to product information

  • Enabled self-service problem resolution

  • Reduced friction in product usage

  • Improved new feature adoption

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Support Team Empowerment:

  • Established single source of truth for product information

  • Streamlined solution delivery

  • Enhanced technical knowledge

  • Improved consistency in support responses

  • Reduced time spent searching for information

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Long-term Strategic Value:

  • Created scalable knowledge management foundation

  • Built sustainable documentation processes

  • Improved cross-functional product understanding

  • Enhanced ability to roll out new features

  • Strengthened customer education capabilities

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