Featured Projects
From concept to launch, these projects showcase my approach to solving complex problems, driving user engagement, and delivering business value. Each case demonstrates my product philosophy in action.
01
HubSpot Integration
At KARE, I led a cross-functional initiative to bridge a critical data gap between our product and HubSpot's CRM. Recognizing that sales teams lacked real-time customer data synchronization, I collaborated with Sales Operations, Marketing and Development to architect and champion an API integration solution. This project streamlined customer data management and enhanced sales team efficiency through automation.
02
Launch Strategy Transformation
Prior to this initiative, product releases often caught internal teams off-guard, creating operational friction across departments. I developed and implemented a comprehensive launch matrix that revolutionized our release process. By establishing clear impact criteria and standardizing resource requirements, we transformed chaotic releases into coordinated launches. The new framework reduced cross-departmental confusion, accelerated release readiness, and enabled proactive team preparation. Post-implementation, stakeholder alignment improved and release-related support team tickets were resolved faster.
03
Product Requirements Modernization
Product Requirement Documents (PRDs) at KARE had become barriers rather than enablers, with stakeholders struggling to extract key information from overly complex documentation. I led a complete redesign of our product documentation framework, introducing a streamlined template that prioritized clarity and accessibility. Key improvements included a problem statement, solution blocks, KPI measurements, value propositions, and development feedback. This transformation reduced document review time, improved requirement implementation accuracy, and added more stakeholder feedback opportunity.
04
Improving Feedback and Collaboration Ecosystems
Identifying a gap between Product and key departments at KARE, I established a recurring stakeholder engagement opportunities. By implementing monthly cross-functional syncs with Sales, Marketing, Customer Success, Customer Experience, and Support, we transformed siloed departments into collaborative partners. This initiative increased product insights, improved business problem recognition, and evolved into a core business practice.
05
Clinician Activation and Facility Adoption Program
I tackled a critical supply-demand challenge in KARE's healthcare staffing marketplace: facilities were hesitant to utilize new clinicians, while our clinician registry showed low activation rates. By implementing a facility incentive program, I created a sustainable solution that benefited both sides of our marketplace.
06
Real-Time Cost Advantage Calculator
To transform price objections into value propositions at KARE, I leveraged our untapped market intelligence data to create a dynamic cost comparison tool. By developing a formula that analyzes the data we purchased and comparing it to our costs, we empowered customers to visualize their exact cost savings compared to traditional solutions. This tool drastically reduced objections while becoming a critical asset in customer acquisition.
07
Creating a Product Knowledge Hub
To address fragmented product knowledge for both internal teams and customers, I architected and launched respective resource centers. This platform unified release documentation, feature updates, and user guides in an intuitive interface. The hub reduced product-related support tickets and communication channel bottlenecks for technical questions. Both customers and teams were able to leverage this source of truth for self-service when looking for critical product information.
08
Dynamic User Onboarding and Adoption
I spearheaded KARE's transition from strict one-style onboarding to a dynamic digital adoption solution. After leading vendor evaluation and identifying a need for increasing platform adoption, I led the implementation of a no-code platform that transformed our user education strategy. The new system enabled personalized onboarding paths, customizable feature announcements, and interactive product walkthroughs. This initiative increased new feature adoption, reduced onboarding completion time, and improved user satisfaction. The platform now delivers targeted guidance to 2,000+ monthly active users in our paying customer segment.
